Meet Our Diversity, inclusion, Equity and Belonging Leaders


TaChelle Lawson

TaChelle Lawson is the Founder and Visionary of FIG Brand Strategy Firm (FIG). One of a handful of black, woman-owned creative agencies in the country.  Her experience in brand strategy, national event marketing, and business consulting positioned her to create a firm built on talent, not titles. TaChelle has over 20 years of corporate experience and knows what it means to work your way up while facing racial inequality and gender bias. She is also a Corporate diversity & inclusion brand consultant with an emphasis on workplace culture. No tokenism or rapid racial hires. TaChelle is a results-oriented facilitator of employee engagement to attract and retain the best talent for brands based on their mission, vision, and values. Leading executive conversations, thought leadership, inclusive culture training, and workshops tailored for individual brand culture.

She has worked with some of the biggest household names including Mercedes-Benz, Red Bull, Tyson Food, Cisco Technologies, Microsoft, Sprint, Anheuser-Busch, M&M Mars, Nike, Coca-Cola, Lexus, Chase, Louis Vuitton, Lancôme, and many others. TaChelle has consulted with non-profits that service underprivileged teens, victims of domestic violence and has volunteered in nursing homes that care for elders diagnosed with Alzheimer’s and/or dementia. She has been featured in local magazines such as Vegas Inc., Review Journal, Luxury, and others in addition to national spotlights such as Black News Network, SWAAY, and others for her commitment to the Las Vegas hospitality community and racial equality in the workplace.