Sales and Customer Relationship Training

Who Should Attend the Sales & Customer Relationship Training?

  • Sales Professionals & Sales Representatives – Individuals responsible for generating leads, engaging prospects, and closing deals.
  • Account Managers & Customer Success Teams – Professionals focused on maintaining client relationships, increasing customer retention, and maximizing upselling opportunities.
  • Sales Managers & Team Leads – Leaders who oversee sales teams, track performance, and implement sales strategies.
  • Business Development Managers – Professionals tasked with identifying growth opportunities and building long-term business partnerships.
  • Retail & Frontline Sales Staff – Employees in retail or customer-facing roles who need to enhance sales and service interactions.
  • Entrepreneurs & Small Business Owners – Business owners looking to improve their sales strategies and customer relationships.
  • Marketing & Sales Alignment Teams – Marketing professionals who collaborate with sales teams to improve lead generation and customer engagement.
  • Customer Service & Support Teams – Employees handling customer inquiries, complaints, and relationship management to enhance customer satisfaction.
  • Consultants & Service-Based Professionals – Individuals in service industries who need to strengthen consultative sales and client relationship skills.
  • New & Aspiring Sales Professionals – Employees transitioning into sales roles who need foundational training in sales techniques and customer engagement

Focus: Closing deals, persuasion, and revenue growth

Designed for sales representatives, account executives, and business development teams.
Develops skills in prospecting, lead generation, negotiation, and objection handling.
Covers sales methodologies like SPIN Selling, Challenger Sales, and Consultative Selling.
Focuses on creating value-driven sales conversations that lead to conversions.
 
Aims to improve closing rates, customer acquisition, and revenue performance.
Focus: Building trust, retention, and long-term client success
 

How can we help you?

Contact us by submitting a business inquiry online.

Standalone Topics

Learn the key stages of the sales process, from identifying leads to successfully closing deals. This session covers prospecting techniques, lead qualification, and effective closing strategies.

Discover how to build trust, rapport, and loyalty with customers. This session provides strategies for active listening, personalizing interactions, and maintaining long-term client relationships.

Overcome customer objections with proven techniques. This session teaches how to anticipate resistance, respond persuasively, and transform concerns into opportunities for closing deals.

Enhance your sales conversations with better storytelling, active listening, and influence techniques. Learn how to engage customers, address their needs, and make compelling sales pitches.

Master negotiation techniques that create value for both sides. This session explores negotiation tactics, handling price objections, and reaching agreements that strengthen customer relationships.

Recognize buying signals and apply effective closing techniques. This session covers different closing styles and how to confidently guide customers toward a final purchase decision.

Increase customer retention with post-sale engagement strategies. Learn how to follow up, nurture relationships, and provide value that keeps customers coming back.

Upselling & Cross-Selling: Maximizing Customer Value

This session teaches how to introduce additional products or services without being pushy.

Learn how to handle complaints, de-escalate conflicts, and turn dissatisfied customers into loyal clients. This session focuses on empathy, communication, and problem-solving techniques.

Leverage CRM tools and automation to track customer interactions, personalize outreach, and close deals faster. This session helps sales professionals use data-driven insights to boost productivity.

Sample Two (2) Day Sales Training: Mastering Sales & Customer Relationships

This two-day interactive sales training equips sales professionals, managers, and teams with the skills to build strong customer relationships, communicate persuasively, handle objections, and close deals with confidence. Through role-playing, case studies, and hands-on exercises, participants will master the sales process, negotiation strategies, customer retention techniques, and CRM best practices. The training emphasizes customer-centric selling, active listening, and emotional intelligence to drive sales success. Attendees will learn how to convert prospects, upsell effectively, and manage difficult customer interactions. By the end, participants will leave with a personalized sales action plan to drive measurable sales growth and customer loyalty.

Topics & Learning Objectives

Understanding the Sales Process & Customer Journey

  • Define the key stages of the sales process.
  • Understand how customers make buying decisions.
  • Identify high-quality leads and ideal customer profiles.

Building Strong Customer Relationships for Long-Term Success

  • Develop trust and rapport with customers.
  • Use active listening to understand customer needs and concerns.
  • Personalize interactions to improve customer engagement.

The Art of Persuasive Sales Communication

  • Master verbal and non-verbal communication techniques.
  • Use storytelling to create compelling sales pitches.
  • Improve confidence in presenting products and services.

Handling Objections & Overcoming Customer Resistance

  • Recognize common objections in sales conversations.
  • Develop techniques to respond to objections with confidence.
  • Turn objections into opportunities for deeper engagement.

Managing Difficult Customers & Conflict Resolution in Sales

  • Learn techniques for handling complaints professionally.
  • Develop de-escalation strategies for managing difficult customer interactions.
  • Turn dissatisfied customers into loyal brand advocates.

Leveraging CRM & Sales Technology for Success

  • Understand the role of CRM in managing customer relationships.
  • Learn how to track and analyze customer data for better sales outcomes.
  • Use automation and AI to improve sales efficiency.

Negotiation Strategies for Win-Win Sales Deals

  • Understand different negotiation styles and tactics.
  • Develop strategies for handling price objections and value-based selling.
  • Learn how to negotiate deals that benefit both the customer and the company.

Customer Retention & Loyalty: Keeping Clients Engaged

  • Implement post-sale follow-up strategies to maintain engagement.
  • Develop personalized customer retention plans.
  • Build customer loyalty through ongoing value creation.

Upselling & Cross-Selling: Maximizing Customer Value

  • Identify opportunities for upselling and cross-selling.
  • Learn ethical sales techniques that add value to customers.
  • Develop strategies to introduce additional products/services without being pushy.

We offer a diverse range of professional development workshops and executive leadership training programs tailored to enhance leadership effectiveness. Individual topics can be seamlessly integrated to create a customized training agenda aligned with your organization’s specific goals and objectives. All programs can be personalized based on industry, audience, or organizational needs to ensure relevance and impact. For a comprehensive list of available topics or to request a sample agenda, please complete the Contact Us form or email us at info@theunstoppablegroup.com. We look forward to collaborating with you to design a training solution that drives meaningful results.